Universidad de Montevideo
This project focuses on revitalizing the image of the University of Montevideo, a prominent educational institution in Uruguay known for its reputation and pivotal role in the career transition of young individuals.
Through our research, we identified the need for a vibrant aesthetic approach that effectively connects with the younger audience, conveying the institution's essence as a pathway opener for them, all while preserving the integrity of the existing logo. This project aims not only to update the aesthetics of the University of Montevideo but also to strengthen its connection with the younger audience, emphasizing its ongoing commitment to quality academic education and facilitating the path to professional success.
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Strategy & Brand Design: Mau Fabian
Production: Analía Espel
Key Account Manager: Lucía Lorenzo, Analía Espel
Designers: Matías Fuentes, Florencia Hernandez
All mockup elements used are just for the design concept
